Launches Are Dead?  Not quite. Here’s How One Coach Just Had a $790,124 Launch…

Behind-the-Scenes of a $790,124 Launch

     

“People kept saying “launches are dead”

Luisa Zhou teaches people how to become entrepreneurs. She launched her first $3,000 course in 2017 and made multiple six-figures. The next year, she wanted a million-dollar launch. But those around her insisted she try something else. As Luisa says:

“People kept saying ‘launches are dead.’ I heard that over and over”.

Luisa began to doubt that she could replicate her success.

“I was afraid my list was tired of the program. They’ve seen it too many times and don’t care about it.” Since most of her revenue came from launches, she knew she had to make this work. Otherwise, it would be a disaster for her business.

“Am I going to get value out of this?

Luisa knew she needed help. She kept hearing about all the different coaches and methods she could use. But the one name that came up over and over again was Ron Reich.

“I heard about Ron from people I respected. I kept hearing about him from all these angles. Then Selena Soo shared a Facebook post about how she was working with Ron. She said he was great and helped her get to that next level.”

Luisa doubted he could help that much. But she realized one idea could create a massive breakthrough in her business. So after seeing Selena’s post, she signed up for Ron’s 7-Figure Launch Intensive. This is his 3-day workshop where he teaches a handful of entrepreneurs his “Excalibur Method” for a massively successful launch.

“It’s the little ideas that make a big difference”

Early on, Ron relieved her fear that “launches were dead.” He explained how they’ve been going on for decades. And how they’re no different than the marketing campaigns you see from companies like Apple or Starbucks.

“Ron talked about how having a great launch is about holding yourself to a higher standard. The cream will rise to the top.”

Luisa found it extremely helpful to get a 3rd perspective on her launch plan. Especially from someone with so much hands-on experience.

By the end, she knew there was still more to learn. So she signed up for one-on-one coaching with Ron. They met on the phone every other week for three months before her launch. On these calls, she got even more guidance on how to blend the Excalibur Methodwith her existing launch strategy. Right away, she found the answer to her biggest problem: how to make her offer feel “new”.

“I got off every call with exciting things to implement”

Ron helped Luisa revamp her messaging. He showed her what made her business successful. And how the relationships she built was what separated her from everyone else teaching the same thing. So he suggested she make her pre-launch videos about relationships. This would help her play to her strengths and stand out from the competition.

“Everyone talks about building lists. Ron said, “let’s focus on what separates you.” So I taught my methods for creating relationships instead of list-building.”

Luisa was excited by this new angle. It gave her audience a fresh perspective on what she was selling. And helped her avoid talking about the same thing over and over. But they weren’t done there. One of the next things they worked on was fixing Luisa’s high-ticket offer. In the past, Luisa sold a one-on-one coaching upsell for $10,000. But she hardly promoted it. It was just tacked on to her main sales page as an afterthought. So Ron showed her how to use his special “High-Ticket Upsell Sequence”. A week after buying, her customers would get an email showing them the value of one-on-one coaching. Simply setting this up was a big confidence boost for Luisa.

“I had a coaching upsell, but it was just something I threw out. Ron helped me make it more systemized. It felt so much better to do that than to just have people find me.”

A third change was the open-cart bonuses Luisa sent her list during sales week. Luisa had used bonuses in the past, but they never seemed to work. Ron helped her make them more enticing. Then showed her a way to deliver them so she’d get more sales early.

“In the past, I had bonuses that expired at the end of the week. I had never done a one-day or 48-hour bonus mid-week. The first bonus was a group call with me. That was only available on the first day. Then we had another 48 hour bonus mid-week.”

Everything was in place for Luisa to have a 7-figure launch But then, she hit a major roadblock…

“I sat down and cried…”

Luisa had done the math. She knew she needed 10,000 new leads to have a one-million-dollar launch. But there was a problem. The cost per lead on Facebook had skyrocketed. That, plus a few other lead-generation issues meant she only got half as many new subscribers as she planned. This could have been a disaster. But her new messaging created a ton of buzz during her pre-launch phase. And her new “fast action” bonus pushed people over the fence right away. So when she opened the cart, sales came pouring in.

“We were at $150,000 in sales when I went to sleep Monday. Then I woke up Tuesday and saw all these sales came through. We hit $300,000 by the second day of cart-open. When I saw that, I sat down and cried. All the fear I had that people didn’t like launches, didn’t like my program, and that my audience was tired of me went away.”

“Half our sales came from cold traffic”

Luisa didn’t have the same desperate, frantic energy she had in previous launches. Because she made over $300,000 by day two of sales week. So she was able to relax and enjoy the rest of her cart-open phase. By the end, nearly 200 people paid $3,000 for her course. And half of them came from cold traffic. On top of that, 17 people purchased her $10,000 upsell. This was huge, since she had never sold more than 10 spots before. In total, she made over $790,124 from her launch. Considering she only got half as many leads as planned, Luisa considers it her best launch to-date.

“Launches are a bad business plan”

Luisa was thrilled with her results. But she knew relying on launches to grow a business wasn’t a good strategy. So she asked Ron to help her create a plan to grow her business. Together, they outlined a strategy that fit Luisa’s goals. For example, they decided to break her $3,000 flagship course down into smaller offers. These less expensive programs would be a “feeder” system to her main course. After they bought all that, she would offer her high-ticket coaching program. They’re going to evergreen the entire process. So Luisa won’t have to depend on launches. And will instead have a steady flow of sales coming in daily.

“Before I was struggling to see how everything I was doing fit together. But Ron helped with my big picture strategy. Now I have a clear plan for my business. I’m not just scrambling to make money.”

“I’m moving faster than ever”

This clarity has reinvigorated her love for her business. She’s excited about what she’s doing. And sees a path to grow and help more people. So she just signed up for another 6-months of coaching with Ron.

“I love being able to bounce ideas off Ron. Each call I say: ‘Here’s what I’m thinking for the next offer or campaign, I’d love your feedback.’ He adds new ideas that get me excited. Then I come up with more ideas and it’s this awesome spiral. I feel I’m having more fun, being more creative, and moving faster than ever.”

Limited time: Join the A-Players Inner Circle

Want to take your launches and business to the next level? For a limited time, Ron is accepting applications into his A-Players Inner Circle. In this 6-month program, he coaches you through his “Excalibur Method” that can double or triple your launch revenue. You’ll also map out and execute a plan to grow your business beyond launches. So you can have strong, steady cash flow through high-ticket and continuity offers. This isn’t some “one-size-fits-all” program. Everything is tailored to you and your business. Click below to apply.

Isa Herrera Case Study

How A Struggling Online Entrepreneur Broke Through
With Her First 6-Figure Launch

 

 

“Why can’t I break the $50,000 mark?”

Isa built an offline business helping women eliminate pelvic pain.

She moved it online so she could help more people. But she hit a major roadblock.

The only way to make money online Isa knew about was launches. So she did do one after another. These brought in $25,000-$50,000 at a time.

This was fine at first. But she had loads of expenses and staff to pay. She soon realized if she didn’t earn 6-figures from her launch, her business could be in trouble.

“I kept doing the same thing, but it wasn’t working. My family couldn’t live off what I was making. And I had a responsibility to support my staff who has been with me all these years.”

“I already spent $100,000 on coaching…”

Having built a successful offline business, Isa knew the fastest way to grow was to hire a mentor. She spent two years jumping from one business coach or program to another. She invested over $100,000, but nothing helped. Then a friend recommended she work with Ron. At first, she was skeptical. But after one phone call, she changed her mind.

“Ron told me what I was doing wrong and what I needed to do. He painted a picture of the process, and it resonated with me.” I had worked with so many coaches who let me down. But I felt like Ron had my back. Working with a mentor who has your back is going to inspire you to be better. And Ron is that person.”

“The Excalibur Method is pure gold…”

Ron told Isa she was suffering from “launch exhaustion.” She needed to keep launching to bring in revenue and pay the bills. But she didn’t know what she was doing or how to launch properly. So she kept making the same mistakes. So he showed her how to take her launches to the next level using the Excalibur Method.

“Ron gave me a strategic plan for how to move forward. I got so many ideas from him that I just wanted to work all the time.”

First, he helped Isa nail her messaging. Then, he laid out the launch strategies that would help her the most. One of the key steps for Isa was to build a network of affiliates. So she could get quality leads and ramp up her sales. Isa didn’t have much experience with this. So Ron introduced her to potential partners. Then he showed her how to get them to promote her course.

“Ron made serious connections that helped me get affiliates who believed in my mission. He’d say “let me hook you up with this person. Then he showed me how to talk to affiliates, keep them engaged, and get them to mail for me. He has a whole process for that.”

“The videos worked like crazy…”

With new leads coming in, Isa needed a way to connect with them fast. For that, Ron helped her implement another part of the Excalibur Method: The Brainwashing Sequence. These are a series of videos that go live before any pre-launch content or “PLC” training videos. They’re designed to get your audience to rally behind your mission. Isa was shocked by the results.

“I did the pre-pre-launch videos Ron taught me. They weren’t perfect, but they worked like crazy.   Before, my videos would only get about 500 views. But one of them got over 100,000!   They helped me make myself a real person in the eyes of my audience.”

“I cried when I hit six figures…”

Two months after she began working with Ron, Isa launched her flagship product. She had an army of affiliates promoting her. And an entirely new launch sequence and strategy. The results? Her list grew from ~10,000 to 20,000+. And she made well over 6-figures in revenue.

“When I realized I hit 6-figures. I threw myself on the floor and cried. Because I knew the possibility of more was in my reach.   It validated that I made the right decision in taking my business online. I knew my family wouldn’t starve and I’d be able to support the team that’s been with me for so long.”

Even more exciting, Isa knows this wasn’t a one-time event. Because now she knows how to have a massively successful launch. So she can repeat the process and get even better results next time.

“My next launch is going to supercharge everything. I have so many ideas on how to make it even better. I predict within one year I’ll be at the 7-figure mark. It won’t be a problem because I know what works now.”

“What do I do now?”

The results were exciting. But Ron reminded Isa that a launch isn’t a business model — it’s an event. So instead of diving into yet-another launch, he showed her how to capitalize on the success she just had. And use that momentum to grow her business in other ways. He helped her apply his Genius Profit System to her business. This is a process to grow your business with high-ticket and continuity programs (as well as launches.) For a high-ticket program, Ron had Isa create a coaching offer. She had never done anything like that before. But it was an instant success and sold-out immediately.

“Ron taught me how to do one-on-one coaching, which sold like hotcakes when we offered it.”

With that in place, they’re now putting together an evergreen program for stable, recurring revenue.

“I went to Ron and asked, “What’s next?”   He told me to create a program to help professionals who want to start a cash-based business. I had done that for a decade but never thought about teaching it. He’s helping me create that.”

“I will never stop working with Ron…”

Isa’s goal is to heal 1 million women so they no longer suffer from pelvic pain. Now that she has a mentor, she feels it will be possible.

“When you work with Ron, you have an advantage your competitors can’t touch. I’ll never stop working with him.”

Take your next launch to new levels

Want to get the same help Isa had? If so, the A-Players Inner Circle is for you. This is a 6-month coaching program where Ron walks you through the Excalibur Method and Genius Profit System. And he helps you apply them to your business. So you can double or triple your profits this year. It’s is a small, intimate group where you get plenty of personal attention. Space is limited. Click below to to apply.

How Alexis Took Her Launch From $49,750 to $185,550 In 4 Months…

   

“I wanted to reach more artists…”

Alexis Fedor helps “starving” artists earn more money from their work. In the fall of 2017, she launched her first online course. Fifty people bought it. Although she was happy with the results, she knew many more people needed what she was teaching. As she says:

“I want to make a significant difference. My goal is to help 10,000 artists over the next 5 years.”

She wanted her next launch to be twice as big. But she didn’t know how to hit that goal.

“I didn’t know how to run a launch. The first one did pretty well, but there were a lot of ins-and-outs I didn’t know. I needed a coach to show me where the gaps were and how to fill them.”

“I didn’t know how to take that next step…”

Alexis didn’t think she was ready for a high-level consultant. She felt like she needed to be further along for someone experienced to work with her. But she was pleasantly surprised to find that wasn’t the case.

“I met Ron in an event in October. I told him what I was doing, and he said “I see a lot of potential here. Why don’t I work with you from now until May to help you with this launch?”

Alexis was excited to have someone who believed in her business. And felt relieved to have a guide who would help her reach the next level. She immediately jumped at the chance to work with him.

“Ron had so much experience and credibility that I knew it was a good fit.”

“Everything changed so fast…”

Alexis and Ron talked on the phone every two weeks for four months. They went over the launch strategy. Specifically, how she could build her list, increase engagement, and ramp up profits using Ron’s Excalibur Method. One of the first things they did was use his “affiliate army” strategy to get people to promote her.

“I didn’t think I was ready for affiliates since it was my second launch. But I didn’t have a lot of money to spend on ads. So Ron said  ‘Why don’t you reach out to 200 potential affiliates’. I did that within 2 weeks. 30 of them confirmed. And all but three had never met me before.”

Once she had the affiliates, Ron taught her how to get them to promote her. He helped her put together all the resources they needed. So it would be easy for them to tell their list about her. This included swipe copy, training videos, frequently asked questions and more. Then, he taught her how to use challenges and prizes to keep affiliates motivated. And make sure they promoted her to their lists.

“It was uncomfortable at first saying ‘We’re having a contest and this person is number one and this person is on your heels.’ But the affiliates responded well and were super engaged.”

“The engagement was off the charts!”

With the affiliates sending leads, Alexis had to show her new audience who she was and what she was about. So Ron had Alexis create a “brainwashing” sequence. These were a series of videos that go live before any pre-launch content. They gave her a chance to connect with her audience. And build excitement for the upcoming training videos. The results from this sequence blew Alexis away.

“The engagement was off the charts. I began getting over 300 comments a day. I couldn’t keep up.”

Alexis’ video got 327 comments.

Once the audience was warmed up, Alexis sent them through a 3-part video training series. This was a new-and-improved version of what she did before.

“Before the launch, Ron helped me hone in on their biggest challenges. Using that, we refined the training videos. We rewrote the scripts and made sure it hit all the points I wanted to hit.”

The momentum carried on through the entire pre-launch sequence. There was so much excitement Alexis decided to offer the course earlier than she planned.

“I couldn’t believe the level of engagement. We ended up opening the cart early because the momentum was so great I didn’t want to wait.”

“We blew the ‘starving artist’ myth out of the water…”

Opening the cart meant Alexis had to come face-to-face with the scariest part of her journey. At Ron’s insistence, she nearly doubled the price of her course. And was now charging $1,995. On top of that, she added a $5,000 VIP option. She was afraid nobody would buy at these price points. After all, her audience is artists struggling to make money. But Ron helped her overcome those doubts.

“My biggest challenge was charging $2,000 to artists who don’t have money. Even though I knew my course was going to fix that. I wasn’t convinced anybody else was going to buy it. I kept doubting myself, saying “Is this the right move? Can I do this?”  Ron gave me the confidence I could do it.”

“It was positive from start to finish.”

When the dust settled, Alexis’s email list had shot from 2,498 to 7,549 “super-engaged” subscribers. She sold 90 units — almost twice as many as her previous launch. And she nearly tripled her revenue, earning $185,550.

Alexis more than doubled her list and revenue from her launches.

Now that she’s expanded her reach, she’s excited to focus on how to serve her current customers even better. She’s already helping them earn more and make a steady income. So her next step is to teach them to create systems so they can sustain their success long-term — which she can’t wait to do.

“This is my sweet spot. This is the thing I can help them get real results with. I’m excited to dig in and give it to them.”

Carrying on her father’s legacy

Alexis knew that if the launch wasn’t successful, she would have to go back to one-on-one client work. This would severely limit the impact she could make. For Alexis, it’s important to help as many artists as possible. It’s not about the money — it’s about carrying on her father’s legacy. And fulfilling a deeper mission that’s been buried inside her ever since she was a teenager.

More than a massive launch…

Alexis is still working with Ron. They’re now implementing his Genius Profit System to grow her business in other ways. Blockbuster launches are one piece of this system. And they’re continuing to improve that area. But they are also looking to install evergreen and high-ticket offers into her business. So Alexis can explode her profits and keep a steady revenue stream. Overall, Alexis has been thrilled with the experience.

“The biggest surprise is how knowledgeable and passionate Ron is about helping people create businesses that make a difference in the world. I consider him the best-kept secret.”

If you’re on the fence about getting this type of coaching, Alexis has a special message for you:

Need a coach to take your business to the next level?

You can get similar coaching inside the A-Players Membership program. This is a 6-month coaching package that includes an in-person mastermind. Ron will show how you can apply both the Excalibur Method and the Genius Profit System to your business. So you can double or triple revenue this year. Industry leaders like Todd Herman, Ryan Levesque, and Hay House Publishing have all worked with Ron. And have had record-breaking launches following his advice. The program starts soon and space is limited. Click below to apply.